SERVICE-DESCRIPTION WORKSHEET
La Casa del Barrio / Something useful for your business

Start with everyday words. A useful explanation tells someone who this is for, what you do, and how to begin.

1. WHO IS THIS FOR?
We help [the people or organizations you understand best].

2. WHAT ARE THEY TRYING TO DO?
They want to [the outcome they care about], but [what gets in the way].

3. WHAT DO YOU ACTUALLY MAKE OR DO?
We provide [a specific service or deliverable].

4. WHAT BECOMES CLEARER, EASIER, OR POSSIBLE?
This helps them [a realistic, useful result].

5. WHAT SHOULD THEY KNOW BEFORE STARTING?
Included: [what is in the work].
Not included: [important limits].
Timing and price: [confirmed details, or how they are agreed].

6. HOW DOES SOMEONE BEGIN?
Start by [one easy next step and how to take it].

PUT IT TOGETHER
We help [who] with [what you do], so they can [useful result]. We begin with [first step].

READ IT ALOUD
[ ] Someone outside the business can understand it.
[ ] It says what the customer actually receives.
[ ] The promises are realistic.
[ ] There is one clear next step.